Beauty Industry

MAC Cosmetics Announces Wonder Woman Collection

The products come in oversized packaging meant to mimic the larger-than-life heroine's taste.

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By: Jamie Matusow

Editor-in-Chief

DC Comics’ most iconic heroine of all time is teaming up with MAC Cosmetics for a Spring 2011 makeup collection inspired by Wonder Woman’s blue, red and gold bustier leotard, her cunning super power-meets-glamazon charms, and a strong punch of what the beauty brand is calling her “kick-sass” girl power.

The collection includes berry-toned lipglasses, metallic shimmer pigment powders and mineralize skinfinish compacts, which all come in oversized packaging meant to mimic the larger-than-life heroine’s taste for all things big.

Metallic makeup pouches and clever “tool belts” come equipped with limited-edition blue short-handled makeup brushes, because “you’ll need to powder your nose and touch up that sexy eyeliner smudge in between your bad guy slaying kicks and inter-galactic battles.”

Product names include “Lady Justice,” “Insurmountable,” “Bold Babe,” and “Deep Truth.” Sleek eye quad palettes feature pearlized highlighters and deep plums, metal blues and gun grays, for that smoky eye look.

Other highlights include super-sized colored mascaras, trademark red and blue nail lacquers, and adorable lipstick bullets hugged in corset-like gold with a red star emblem, that come in vixen shades of red, grape and fleshy nude pink.


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